{"title":"Gary Vaynerchuk","description":"","products":[{"product_id":"poliuvannia-na-uvaghu","title":"The Attention Hunt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eImagine this: a student posts a TikTok video of herself drawing with a cat on her shoulder. Within two days, the clip racks up millions of views, and a month later she already has her own merchandise brand and orders from around the world. Welcome to the world of attention commerce.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn this book, an investor and marketing expert with more than 20 years of experience shows how to turn likes into money in a world of endless scrolling and build a brand that can withstand the competition. He explains what “attention” is, where it is undervalued, and how to turn it into an advantage.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe author examines dozens of case studies: how to collaborate with influencers, generate content for any niche, turn a simple product into a luxury item, and use social media in election campaigns. Vaynerchuk also explains how “TikTokization” is changing the rules of the game, discusses how AI is already shaping a new marketing system, and why personalized brands may displace corporations over the next 10–15 years.\u003c\/span\u003e\u003c\/p\u003e","brand":"Наш формат","offers":[{"title":"Default Title","offer_id":52772543070555,"sku":"KZK14881","price":19.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/4025\/6238\/files\/poliuvannia-na-uvaghu-1.jpg?v=1781805422"}],"url":"https:\/\/kazka.pl\/en\/collections\/gary-vaynerchuk-1.oembed","provider":"KAZKA","version":"1.0","type":"link"}